Nike and United Airlines: A Paid, Owned and Earned Media Tale
Earned Media
3 reasons why Nike gets social media | The Sports & Digital Blog
Nike Gets It: Optimize for earned media or optimize for irrelevance
How to Track and Measure Paid, Earned, Shared, and Owned Media: A Step-by-Step Guide - Blog
Nike's Pursuit of Luxe Leisure Fashion - NetBase Quid
Why Owned Media is Increasingly Important (and How to Start Developing a Strategy)
Nike Earned Edition Jersey: Los Angeles Lakers | NBA.com
Taking a stand: Will other brands follow Nike's lead? – Earned Media Rising
How Nike Earned Its Brand Value of 34.8 Billion USD
How Nike became a Leader on Social Media
What You Can Learn from Nike Branding Strategy | Rival IQ
A year later, what did we learn from Nike's Kaepernick ad?
Nike Earned Edition Jersey: Oklahoma City Thunder | NBA.com
All 16 Nike NBA Earned Edition jerseys revealed for the 2020-21 season
Shipwreck insurance Critically nike hm blast Credentials Barter
Just do Social Media: Nike's social media presence impact on brand equity | by Carolina Dassum | Medium
Zara, Nike and H&M Top List Ranking Earned Media Value – WWD
Paid, Earned & Owned: Revisited - Flatiron Communications
